Globalization has made all companies that want to focus on consumers more competitive. To do this, these companies must offer what their consumers need. To do this, you must collect as much information as possible to help you get to know them better, because the consequence of this globalization is an increase in the number of competitors who are represented not only geographically in our market, but also in any other part of the world.
But globalization also plays in favor of small businesses from underdeveloped economies. This is an advantage that we can use to place our products if we offer a product or service with the characteristics required by the market. To do this, we must prepare a marketing plan that includes the most appropriate strategies based on our strengths and taking into account the weaknesses of our competitors.
In this article, we intend to present some strategies that can be taken into account if you want to enter electronic trading with any product or service aimed at end users, regardless of the size of the company that offers the product / service and regardless of the market what this indicates.
Globalization has partially changed the principles of business development. Today, the market is the whole world, and there is almost everything we can sell. The first thing we must do is to get to know people who use the Internet better in order to be able to sell them what they need, what they are used to buying.
Affiliate marketing. The information we have collected tells us that although access to the Internet is growing rapidly, only half of Internet users are active users who connect at least once a month. Among these active users, a new study conducted identified six types of people that take into account some variables for measuring their behavior on the Internet: the active time of each of them, the pages and domains they refer to, and the time spent on each page. He classifies them as follows:
1. Simplifiers are those who seek convenience from beginning to end. They are the most attractive segment for traders, but also the most difficult to maintain. These users use the Internet with a clear goal: to make their life easier. They are associated with a specific purpose, such as buying books or managing their finances, and want to do it quickly and easily (Amazon.com is one of their favorite sites).
They spend little time online (just 7 hours a month), but take up more time online (49% take about five years) and make half of the online purchases. In order to get substantial sales in this group, companies should facilitate the access and use of their site, have product information, offer good customer service and easy returns. Companies must show proven time savings and be careful with site design: dialog boxes (to encourage purchases), unwanted emails or too many chats will force these users to leave.
2. Surfers, who make up only 8% of active Internet users, but spend 32% of their time on the Internet, are much more than any other type of user. They connect to the Internet for various reasons: they research, buy, search for information and have fun, but spend little time in each domain.
Connectors are relatively new to the Internet and are looking for reasons to use it. This is 36% of active users, 40% connected in less than two years, and 42% made online purchases (compared with an average of 61%). They often use the network for communication, for communication, so they attend numerous chats.
Large brands outside the network have an advantage in this segment. Sites should be as accessible as possible for those who visit them for the first time, visually enhance their purpose and value, so that these users have reasons to visit them.
4. Good negotiators are those who seek good treatment. They make up only 8% of active users and spend less time on communication than the average user (they represent 52% of all eBay visitors).
3. An attractive site for them is a site that attracts them both rationally and emotionally, which satisfies their need for price competitiveness, search for excitement and the desire for community.